# Brand Assets

## Dear Ownitians and Media Partners,

Follow [**this link**](https://drive.google.com/uc?export=download\&id=1VcIWtX93c-VwvVvUrFp3HTrP4FM1k3J2) to download Ownity’s Brand Assets.

#### Archive Contents:

* Ownity Logos
* Ownity Fonts
* Ownity Social Media Kit

Alternatively, use the Figma link below to access the Ownity colors as well.

{% embed url="<https://www.figma.com/file/rUd3xz72LDHjhijgtjZ76F/Ownity-Brand-Asset?node-id=0:1&t=MTGoxIlaQ7emnPz9-1>" %}
Ownity Figma Brand Assets
{% endembed %}

### The Ownity Brand Assets comprise but are not limited to:

* The name “Ownity” (also stylized as “OWNITY”);
* The logomark and the logotype;
* The logo (the logomark and the logotype that always includes the logomark when used.)

## Ownity Brand Guidelines

### Logomark

Ownity’s distinctive evenly segmented pie-chart han blue “O” standing for fractional NFT ownership.

Ownity can be represented with it alone.

<figure><img src="https://819745218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFYBLhvrEP7YS4Mt8H2ci%2Fuploads%2F5GWwupFn6FmXge9T20FT%2Fsmall%20logo%20(without%20bg).png?alt=media&#x26;token=d29c75ed-2eb0-42b0-a51b-53ae8e76b00b" alt=""><figcaption><p>Ownity Logomark / Ownity "O"</p></figcaption></figure>

### Logo & Logotype

Ownity's logotype doubles as its Logo, as it inseparably incorporates the logomark.

Ensure you don’t replace the Ownity “O” with a regular one in your posts, as it is integral to the logotype and hence the product's identity.

Ownity’s official logotype font is *Rubik*. Please don’t try to reproduce it; instead, use the one provided at the link.

<figure><img src="https://819745218-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFYBLhvrEP7YS4Mt8H2ci%2Fuploads%2Ff9CCMqTVFEKLC1CIlRDj%2Flogo%20(without%20bg).png?alt=media&#x26;token=43c0c791-f4ce-4ab9-b4ac-0d05de30fc67" alt=""><figcaption><p>Ownity Logo &#x26; Logotype</p></figcaption></figure>

#### Here are several further logo guidelines:&#x20;

Please don’t

* try to shorten the logotype;
* change the logotype font and formatting, or add effects;
* put your product/brand name next to the logomark;
* understate the Logo when placing it alongside other ones.

### Brand Colors

Ownity's official colors are

* \#010306
* \#FFFFFF
* \#355FC9
* \#4174E4

Unless the color departure is justified by and fits in your unique narration, you should employ these specific colors when putting the Ownity Brand Assets out in any shape or form, as they define the Ownity branding.

Pay attention to the background used and avoid the ones making the Ownity Logo barely visible against them.

### Creative Narration

Acknowledging the Ownity brand's design system, never resist the urge to get nasty with the logo. What about pieces of pie instead of the Ownity "O" if it works well with your brand/product/story?\
\
Definitely go for it when you feel like it.
